AC Milan and BMW partnership

On March 31, 2021, AC Milan and BMW Italia announced a multi-year partnership, making BMW the official automotive partner and premium partner of the Rossoneri.

Our new Automotive Partner is #ReadyToUnleash its power: welcome to the Rossoneri family @BMWItalia! 🚘 💨 #SempreMilan #BMW #PiacereDiGuidare pic.twitter.com/AZC1MMDlwn

— AC Milan (@acmilan) March 31, 2021

BMW’s integration into AC Milan’s brand ecosystem

As a premium partner, BMW integrated its brand into AC Milan’s ecosystem. This partnership allowed the automobile giant to showcase its premium products across both digital and physical assets of the club, such as sponsorship visibility at the San Siro stadium, digital content creation, and branded activations.

A brand-new set of wheels for the players, at the @BMWItalia car delivery 🤩🔴⚫️

I rossoneri accendono i motori: consegnate le nuove macchine BMW 🤩🔴⚫️ #SempreMilan pic.twitter.com/H8tsRLq1hV

— AC Milan (@acmilan) September 30, 2022

AC Milan’s star players, including Zlatan Ibrahimović, received new BMW vehicles as part of this collaboration, strengthening the bond between the automotive world and football.

A sun-warmed Milanello welcomed our new Automotive Partner, @BMWItalia ☀️🚘 🔴⚫ #SempreMilan #UnleashThePower #PiacereDiGuidare pic.twitter.com/NZRXmbptIq

— AC Milan (@acmilan) May 7, 2021

Partnership renewal in 2023

On July 12, 2023, AC Milan and BMW renewed their partnership for an additional term, reaffirming BMW as the automotive partner and premium partner of the club.

Shared commitment to sustainability and social responsibility

BMW and AC Milan share a strong dedication to sustainability, with both entities focusing on reducing carbon footprints and promoting circular business models. In line with BMW’s long-standing SpecialMente project, which started in 2014, the company is committed to promoting inclusivity, integration, and environmental sustainability.

Similarly, AC Milan, through its RespAct Manifesto and Fondazione Milan, has been actively involved in social and environmental projects aimed at promoting the positive values of sports. Fondazione Milan recently celebrated its 20th anniversary, marking two decades of community impact and charitable work.

BMW in Tour: A unique collaboration

One of the most significant initiatives born from this partnership is the BMW in Tour project. Launched by the Italian Association of BMW Dealerships (A.C.I.B.), this initiative brought together athletes with disabilities, employees, and volunteers to participate in friendly football matches across Italy. The project culminated in an exciting final hosted at Puma House of Football in September 2023.

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