Contract details
Start date:
Status:
2022
Global sponsor
Leagues and Tournaments:
Real Madrid and BMW Spain: A strategic partnership for sustainability
In July 2022, Real Madrid and BMW Spain entered into a significant partnership aimed at promoting sustainability, future mobility, and diversity. The agreement marked the collaboration between two iconic brands, bringing their shared values into focus. This collaboration involves Real Madrid’s men’s and women’s football and basketball teams, who will now have access to 100% electric BMW vehicles, aligning with both organizations’ commitment to sustainability
Sustainability and electric mobility collaboration
As part of this partnership, Real Madrid’s athletes and coaching staff will use electric BMW models, such as the iX, i4, iX3, i7, and iX1. These cars are not only high-performance vehicles but also represent a shift towards environmentally friendly transportation.
In addition to providing vehicles, BMW and Real Madrid have created a collaborative sustainability center. This forum will focus on sharing best practices and generating innovative ideas to make a positive impact on the environment and society at large.
BMW’s support for Real Madrid’s sustainability goals
BMW’s commitment to this partnership goes beyond simply supplying cars. In September 2023, a delegation from BMW Group, led by president Oliver Zipse, visited Santiago Bernabéu Stadium to see the renovations, which include a new retractable pitch and cutting-edge sustainability features. This further cements BMW’s role as a key partner in supporting Real Madrid’s drive for environmental leadership in football.
Expanding into the third year of the partnership
As of September 2024, the partnership between Real Madrid and BMW has entered its third year. The football first team has received a new range of 100% electric vehicles, including the BMW i5, BMW i7, and BMW XM. These models highlight dynamism, precision, and sustainability, showcasing the latest in BMW’s state-of-the-art technology.
Beyond the sustainability goals, this collaboration has also resulted in various marketing activations, including the delivery of official BMW vehicles to Real Madrid players at exclusive events.
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