Contract details
Start date:
Status:
2023
Official banking partner
Inventory:
Leagues and Tournaments:
Sleeve on training kit
Inter Milan, BPER Banca & Mastercard: Strategic Partnership Redefining Fan Engagement
In September 2023, FC Internazionale Milano and BPER Banca entered into a three-season sponsorship agreement, positioning the bank as Inter’s Official Banking Partner until 2026. The partnership was facilitated through Inter’s long-standing collaboration with Mastercard, which has played a pivotal role in building experiential marketing opportunities since 2018.
BPER Banca’s debut in Serie A sponsorship sees its brand featured prominently on LED boards at the San Siro during Inter’s home games in both the Italian league and the Coppa Italia. Beyond visual exposure, the bank is also integrated into multiple Inter-driven campaigns throughout the season.
Connecting Banking, Sport, and Fan Experiences
This strategic alliance highlights a shift in how banking brands approach sports marketing. Both Inter and BPER Banca align on values such as innovation, teamwork, and a commitment to excellence. The partnership taps into Mastercard’s global network to offer ‘Priceless’ fan activations, including:
- Early ticket access for Mastercard clients to key fixtures (e.g. Milan derby).
- Priority participation in Inter community events and co-branded initiatives.
- Visibility in digital storytelling and fan-facing content.
This three-brand ecosystem reinforces football as a lifestyle, where banking, technology, and fandom meet.
“We’re proud to welcome BPER Banca into our partner family, especially as they enter the world of Serie A. It reflects our continued strategy to expand Inter’s brand appeal across sectors beyond sport,”
— Alessandro Antonello, Corporate CEO, FC Internazionale Milano.
“Through Inter and Mastercard, we reach people who value passion, commitment, and teamwork. It’s a natural fit with our identity as a modern financial institution.”
— Piero Luigi Montani, CEO, BPER Banca.
Carta Inter – A New Era of Fan-Driven Banking
In November 2024, the collaboration took another step forward with the release of Carta Inter, a co-branded IBAN debit card tailored for Inter fans. This product follows the limited-edition “Carta I M 2STARS”, launched in celebration of Inter’s second Scudetto star, which quickly sold out all 1,908 copies.
Carta Inter blends daily financial usage with football loyalty:
- 30% cashback on purchases at the Inter Online Store and ticketing platform (up to €30 value) within the first two months.
- Entry into exclusive prize draws, with winners enjoying Groundbox hospitality at San Siro.
- Branded design that embodies Nerazzurri identity – a badge of loyalty and passion.
“Carta Inter isn’t just a payment tool – it’s a new way to live the Inter experience with tangible perks and deeper emotional connection.”
By combining banking functionality with fan engagement, BPER Banca transforms the matchday ritual into a 360-degree lifestyle product.
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