Contract details
Start date:
End date:
Status:
2024
2029
Official partner
Inventory:
Leagues and Tournaments:
Kit supplier
New Era Begins as Hummel Becomes Official Kit Supplier for RC Celta
On June 3, 2024, RC Celta and Hummel announced a new long-term partnership, with the Danish sportswear brand taking over as the official technical sponsor of the La Liga club for the next five seasons. The deal includes the design and production of all first team kits, training apparel, and lifestyle wear for players, staff, and the club’s academy divisions.
Shared Heritage and Values at the Core of the Agreement
This agreement represents more than just a kit sponsorship—it unites two centenary institutions, both founded on strong values of tradition, community, and resilience. Vigo now becomes a symbolic meeting point for the Scandinavian brand and Galician club, marking the start of a partnership that is rooted in identity and ambition.
Hummel Strengthens Its Presence in Spanish Football
Founded in 1923, Hummel has evolved from its roots in Hamburg, Germany, to become a globally recognized sportswear and fashion brand based in Aarhus, Denmark. Known for blending retro aesthetics with cutting-edge performance technologies, the brand supplies kits for top clubs across Europe, including Everton FC, Southampton, Werder Bremen, FC Köln, Brøndby IF, Saint-Étienne, and the Danish national team.
In Spain, Hummel continues to expand its influence, now supplying kits to Real Betis, UD Las Palmas, SD Eibar, CD Tenerife, and now RC Celta. This positions the company as one of the dominant forces in technical sponsorship within La Liga and Segunda División.
Modern Kit Design Meets Heritage Aesthetics
The upcoming Celta kits, to be unveiled ahead of the 2024/25 season, are expected to blend Hummel’s Scandinavian design flair with traditional Galician symbols. Using sustainable and breathable materials, Hummel plans to integrate its signature chevrons with lightweight fabrics that enhance player performance while paying homage to RC Celta’s unique identity.
Fan Experience and Lifestyle Expansion
The agreement extends beyond the pitch. A full line of lifestyle products and fan apparel will be released throughout the season, including limited-edition collaborations, capsule collections, and exclusive drops via Celta’s official online store and retail locations. These launches aim to bring the club’s visual identity closer to its global fanbase.
Expect co-branded marketing campaigns, player-led fashion shoots, and matchday activations designed to promote Hummel’s commitment to innovation and fan culture.
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