Contract details
Start date:
End date:
Status:
2024
2024
Principal partner
Inventory:
Leagues and Tournaments:
Sleeve
Chelsea and Fever partnership overview
As the 2024/25 Premier League season began with Manchester City’s visit to Stamford Bridge, Chelsea FC introduced Fever as its Principal Partner. This collaboration was intended to enhance the fan experience and create new opportunities for supporters. Fever’s logo was proudly featured on the men’s first-team kits for the match, with plans to extend its presence to the Chelsea Women’s team and Academy kits for the upcoming seasons.
By our Side! 🤝
— Chelsea FC (@ChelseaFC) August 18, 2024
Introducing @Fever_UK as Chelsea FC principal partner for the 24/25 season. #ChelseaFever pic.twitter.com/KlF0cTZGil
About Fever: The World Leader in Entertainment Discovery
Fever quickly became the world’s leading technology platform for entertainment discovery, inspiring over 200 million people each month. The company had successfully partnered with global brands and creators, powering more than 150,000 experiences across various live entertainment sectors, including music, theater, sports, cultural events, and immersive experiences.
The Partnership in Detail
Chelsea FC’s official website initially announced Fever’s listing as a principal partner alongside Nike and BingX. This partnership saw Fever’s logo displayed on the Chelsea first-team kits, along with the kits of the Chelsea Women’s and Academy players. However, the listing was later removed from the club’s official site following reports of Fever’s financial difficulties.
🔵Chelsea and sleeve sponsor Fever have ended their partnership prematurely due to the company's financial problems.
— Łukasz Bączek (@Lu_Class_) December 19, 2024
🔵It has not been established whether Fever has paid the full annual sponsorship fee of €6m-€8m.
🔵The Fever logo has disappeared from the official sponsorship… https://t.co/ykvqEWM4hq pic.twitter.com/7pzmVSbZg1
Challenges and Early Conclusion of the Partnership
Despite its promising start, reports emerged that Fever’s partnership with Chelsea FC ended prematurely. Sports marketing expert Łukasz Bączeck pointed out on social media that the collaboration was terminated due to Fever’s financial troubles. This unexpected turn of events caught attention, as Fever’s logo remained visible on the team’s shirts during Chelsea’s goalless draw at Everton.
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