Contract details
Start date:
End date:
Status:
2015
2023
Official timekeeper
Leagues and Tournaments:
Hublot and Chelsea FC: A Prestigious Partnership in Football and Luxury Watches
In 2015, Hublot, the Swiss luxury watchmaker, became the official timekeeper and watch partner of Chelsea Football Club, marking the beginning of a powerful collaboration. This partnership was rooted in a shared commitment to excellence, luxury, and innovation, aligning the iconic football club with one of the world’s leading timepiece brands.
Hublot and Chelsea FC: Continued Success and New Partnerships
On 18 September 2018, Chelsea announced an exciting extension to its partnership with Hublot, securing a new three-year deal. The extension was celebrated with an exclusive event at Hublot’s New Bond Street boutique in London, attended by several of Chelsea’s star players, including David Luiz, Marcos Alonso, Ross Barkley, and Olivier Giroud. This occasion reflected the deepening ties between the luxury watch brand and the football club.
Limited-Edition Timepieces and Exclusive Launch Events
Hublot and Chelsea FC have worked together to create three highly coveted limited-edition timepieces, reflecting the synergies and values shared by both parties. The latest addition to this exclusive collection was the Classic Fusion Chronograph Chelsea FC watch, launched in November 2019 at a special event in London. This timepiece featured Chelsea first-team stars and Club Chairman Bruce Buck. These collaborations have not only provided exclusive products but have also been a powerful tool for branding and fan engagement.
Hublot’s Visibility and Engagement with Chelsea Fans
As Chelsea’s official timekeeper, Hublot has enjoyed significant visibility at Stamford Bridge. The brand’s logo is prominently displayed on the club’s LED boards and video screens, while clocks bearing the Hublot brand can be found in key areas around the stadium. This consistent visibility during matchdays has strengthened Hublot’s association with the club, making it a key player in Chelsea’s marketing strategy.
Off the pitch, Hublot and Chelsea FC collaborate on creating engaging digital content to showcase Hublot’s luxurious range of watches to a global audience. This content, aimed at fans and customers, helps to elevate the brand’s profile and strengthen its connection with the Chelsea community.
A Renewed Partnership in 2021
In November 2021, Hublot renewed its partnership with Chelsea FC in a multi-year deal, continuing as the club’s official timekeeper. The renewal reinforced the long-standing relationship between the two entities, which has been built on shared values of tradition, prestige, and success. As part of this continued partnership, Hublot will have exclusive access to Chelsea’s players, creating engaging content for fans and offering clients unique experiences at Stamford Bridge and Cobham.
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