Three UK: Leading the Way in Women’s Football Sponsorship with Chelsea FC

Three UK has solidified its position as a pioneering sponsor in women’s football through a historic partnership with Chelsea FC Women. In 2023, Three became the first-ever Principal Partner of the Chelsea Women’s Football Team, reinforcing its commitment to promoting gender equality in sports sponsorship. This move follows the company’s ongoing collaboration with Chelsea FC, where Three has been a key partner since 2020.

Expanding the Sponsorship Scope

In 2023, Three expanded its sponsorship agreement with Chelsea FC to include the women’s team, marking a significant milestone in the commercial landscape of women’s football. As part of the partnership, Three’s logo prominently appears on Chelsea Women’s training kits, warm-up shirts, and travel apparel. The sponsorship covers all aspects of the women’s team, with Three becoming integral to their journey, both on and off the pitch. Fans can expect exclusive access to Chelsea Women’s games, stadium tours, and merchandise through Three’s loyalty platform, Three+.

Three’s Focus on Women in Football

Three has long been a champion of female athletes and sports enthusiasts. With its #WeSeeYou Network, launched in collaboration with Chelsea FC Women in 2022, Three has provided a platform to celebrate, connect, and support women in football. This initiative empowers women from all levels of the sport, offering them opportunities for mentorship, development, and exposure. The network continues to grow, with Three aiming to inspire and uplift women in the sports industry, providing invaluable resources for personal and professional growth.

The Power of Sponsorship in Men’s Football: Chelsea FC and Three’s Partnership

Three’s involvement with Chelsea FC isn’t just limited to the women’s team. The mobile network has also been the Official Telecommunications Partner of Chelsea Football Club’s men’s team since 2020. Through this partnership, Three’s branding is featured prominently on the men’s first-team kits, as well as across other areas of the club’s commercial assets.

Integrated Sponsorship Across Chelsea FC

The partnership with Chelsea FC spans across both the men’s and women’s teams, creating a cohesive brand presence across the club. Three’s sponsorship of Chelsea’s men’s team has included prominent branding in the club’s social media channels, official merchandise, and matchday experiences. Through this cross-team partnership, Three has leveraged Chelsea FC’s wide fanbase to reach global audiences, driving engagement and brand recognition.

Chelsea FC’s vast global reach, with over 100 million social media followers and a significant online presence, has made the club an ideal partner for Three. As one of the most followed football clubs in the world, Chelsea provides Three with the perfect platform to promote its services, while simultaneously offering the club access to cutting-edge mobile technology, including 5G services that are now available at Stamford Bridge.

Promotional Campaigns and Community Engagement

The partnership with Chelsea FC has also extended beyond the pitch. Three has spearheaded various campaigns to engage fans, such as the #TalkMoreThanFootball mental health campaign, launched in 2023 in collaboration with Chelsea FC and Samaritans. This campaign aimed to raise awareness of mental health issues within the football community, encouraging fans to engage in meaningful conversations beyond the game.

In 2024, Three’s partnership with Chelsea Women has played a pivotal role in the club’s plans to further elevate the women’s team. With Chelsea’s commitment to growing the women’s side of the game through increased resources and dedicated management, Three’s support has been instrumental in helping them achieve greater success on the global stage. The renewed focus on women’s football within the club has not only benefited Chelsea Women’s performance but has also helped raise the profile of the Women’s Super League (WSL).

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