Contract details
Start date:
End date:
Status:
2018
2020
Front-of-shirt partner
Inventory:
Front of shirt
Fulham FC and Dafabet: A Two-Year Sponsorship Collaboration
On July 11, 2018, Fulham Football Club entered a two-year sponsorship agreement with Dafabet, a prominent online betting organization. This deal, running until the end of the 2019/20 season, was a significant milestone for Fulham, marking a record sponsorship deal for the club following its promotion to the Premier League.
Key features of the agreement included:
- Front-of-shirt sponsorship for Fulham’s matchday kits.
- Prominent Dafabet branding around Craven Cottage and across Fulham’s online media platforms.
Transition to the Championship and a Charitable Gesture
Fulham’s relegation to the Championship during the 2019/20 season impacted the dynamics of its sponsorship activities. However, on October 3, 2019, Dafabet demonstrated a commitment to community engagement by donating its sponsorship rights for Fulham’s match against Charlton Athletic.
- During this match, Fulham players wore kits displaying the logo of the Fulham FC Foundation, the club’s official charity partner.
- The initiative was part of the third annual Foundation Matchday, a campaign aimed at raising awareness and funds for the Foundation’s community projects.
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