Chelsea FC and DAMAC Properties Forge Long-Term Partnership to Create Iconic Residences

Chelsea Football Club has entered into a strategic, long-term partnership with DAMAC Properties, headquartered in Dubai, making them the official property development partner of the club. As part of this collaboration, DAMAC will feature on the front of Chelsea’s shirts for the remainder of the 2024/2025 season, starting with their UEFA Conference League semi-final against Djurgarden.

A Groundbreaking Partnership for Luxury Real Estate

DAMAC Properties, a leader in the Middle East luxury real estate market, has been a key player in shaping Dubai’s iconic skyline. The partnership between DAMAC and Chelsea FC marks the beginning of an exciting project, the Chelsea Residences by DAMAC. This exclusive development, set in Dubai’s Maritime City, will be the first football-themed branded residences of its kind, combining luxury living with Chelsea’s renowned brand.

Football-Themed Residences in Dubai

The Chelsea Residences by DAMAC will offer 1,400+ residential units featuring incredible seafront views and access to Chelsea-branded amenities. This development will reflect Chelsea FC’s core values: excellence, style, and innovation. The residences will cater to the health, fitness, and wellbeing of its residents, positioning Chelsea Residences as an elite living experience in Dubai. The launch of this project will further cement Chelsea FC’s international presence and serve as a testament to its commitment to innovation and excellence in both sport and lifestyle.

Stay tuned for today’s starting XI coming at 3:15pm! 🔵🔴#CFC | #CHELIV pic.twitter.com/FtvIDpUXla

— Chelsea FC (@ChelseaFC) May 4, 2025

A Historic Marketing Collaboration

This partnership will see DAMAC Properties prominently displayed on the men’s and women’s team shirts for the remainder of the season, ensuring maximum brand visibility during high-profile fixtures. The deal marks a new chapter in the marketing and sponsorship history of Chelsea FC, with DAMAC’s prestigious presence representing an alignment of two global powerhouses.

Marketing Activations and Future Plans

As part of the agreement, DAMAC will also lead various marketing activations, including exclusive events, social media campaigns, and branded content celebrating both Chelsea FC and the luxury residences. These activations will help to boost engagement and showcase the connection between DAMAC Properties and Chelsea FC, bringing fans closer to the action and the club’s luxurious offerings.

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