Contract details
Start date:
End date:
Status:
2018
2019
Official luxury partner
Leagues and Tournaments:
Damiani and AC Milan: A Collaboration of Italian Excellence
In September 2018, the renowned Italian jewelry brand Damiani announced a partnership with AC Milan Football Club for the 2018-2019 season. This collaboration marked Damiani Group’s role as the Luxury Partner of the club, showcasing its dedication to Italian craftsmanship and its alignment with sports excellence.
The Partnership in Detail
Damiani, alongside its associated brands Salvini, Bliss, Calderoni, Rocca, and Venini, leveraged this partnership to strengthen its global reputation as a premier ambassador of Italian luxury and excellence.
The partnership went beyond branding, offering a unique presence at San Siro Stadium and AC Milan’s headquarters. This move aimed to connect the refined elegance of Damiani jewelry with the passion of football fans, extending the reach of Made in Italy to a global audience.
Celebrating the Collaboration
To mark the occasion, Guido and Giorgio Damiani hosted a special event at the prestigious Rocca Boutique in Piazza del Duomo, Milan. The gathering welcomed AC Milan’s management, technical staff, and team members, offering a glimpse of Damiani’s exceptional craftsmanship and its synergy with the world of sports. The boutique, renowned for its selection of the finest luxury brands, served as the perfect venue to highlight the fusion of artistry and athleticism.
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