Contract details
Start date:
Status:
2024
Official partner
Leagues and Tournaments:
Inter Milan and Drutex Forge Strategic Sponsorship Deal
On 23 August 2024, FC Internazionale Milano officially welcomed Drutex as an Official Partner for the next two seasons. The collaboration connects one of Europe’s top football clubs with a global leader in high-tech window and door manufacturing. It represents a strategic move for both parties, aiming to strengthen brand positioning across key international markets.
About Drutex – Global Innovation and Performance
With nearly four decades of experience, Drutex has built a reputation for technological innovation in windows, doors, and shutters. The Polish company operates in over 40 countries and collaborates with a global network of more than 4,000 partners. Its focus on performance, efficiency, and design aligns with Inter’s values of excellence, reliability, and top-tier achievement.
According to Leszek Gierszewski, President and Founder of Drutex:
“Inter is a club known around the globe, and this partnership reflects our ambition to grow in Italy and beyond. We’ve been investing in sport-related campaigns for years — this is the next step in our global expansion strategy.”
Strategic Brand Synergy with Inter Milan
This partnership enables Drutex to enhance its visibility within football — especially in Italy, a priority market for the brand. Inter’s home fixtures at San Siro during Serie A and Coppa Italia will now feature Drutex on LED boards, beginning with the home match against Lecce on 24 August 2024.
As Alessandro Antonello, Corporate CEO of Inter, explained:
“Drutex’s focus on innovation and consistent performance mirrors our values at Inter. Their presence within our commercial family underscores the strength and alignment of our ambitions.”
Activations, Campaigns and Sports Sponsorship Portfolio
The partnership includes joint promotions across digital platforms and future collaborative campaigns. Drutex has already gained recognition for its sports marketing, especially through:
- Its “Drutex Windows – The Choice of Champions” campaign, featuring captains from the Poland, Italy, and Germany national teams;
- Its role as Official Sponsor and Logistics Partner of the Tour de Pologne cycling race;
- Sponsorship of Poland’s national football team and the Ski Jumping World Cup;
- Support of the Motor Lublin speedway team, home to world champion Bartosz Zmarzlik.
This track record illustrates a consistent, long-term commitment to sport as a platform for global brand building.
Drutex Debut at San Siro – More Than a Visibility Deal
Drutex’s debut at San Siro marks the beginning of a partnership that extends beyond stadium signage. It’s a branding play focused on storytelling, cross-channel engagement, and audience alignment.
In the coming months, fans can expect:
- Co-branded content marketing across Inter and Drutex channels;
- B2B integrations with club hospitality;
- Increased presence across Inter’s digital ecosystem.
This marks another step in the growing trend of non-endemic brands leveraging football partnerships to gain emotional and lifestyle relevance.
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