Contract details
Start date:
End date:
Status:
2021
2024
Principal partner
Inventory:
Leagues and Tournaments:
Kit supplier
Serie A Coppa Italia Supercoppa Italiana UEFA Champions League
Napoli and EA7 Emporio Armani partnership overview
The collaboration between Napoli FC and EA7, Emporio Armani’s sportswear division, began on August 19, 2021, when it was announced that the luxury brand would be the club’s official technical sponsor for the 2021/2022 football season. This marked EA7’s first venture into football, with the brand designing the home, away, third kits, and other special kits for Napoli during their Serie A, Italian Cup, and UEFA Europa League campaigns.
Launch of the EA7 Napoli kits in 2021
In August 2021, Napoli launched a vibrant promotional campaign showcasing their new kits, designed by fashion icon Giorgio Armani. The reveal was met with excitement from fans, as it demonstrated a blend of high fashion and sportswear, which has since become a hallmark of Napoli’s branding under EA7’s sponsorship.
Special edition kits
The partnership also saw the release of unique themed kits. In November 2021, Napoli and EA7 introduced a special Diego Maradona tribute kit, celebrating the club’s legendary player on the anniversary of his passing.
Following this, in January 2022, the club introduced the “Flames” jersey, symbolizing the fiery passion of Napoli fans and the city itself. This particular kit debuted during Napoli’s 4-1 victory over Salernitana.
This is the jersey of flames 🔥
— Official SSC Napoli (@en_sscnapoli) January 22, 2022
This is the jersey of love 💙
AVAILABLE NOW 👇
🛒 SSC Napoli Official Web Store: https://t.co/0C83pF2vBV
🛍 Brand Store Amazon: https://t.co/hcs61M7GQI
💙 #ForzaNapoliSempre pic.twitter.com/YBRM7YhV13
2022 contract extension and new kit releases
On July 27, 2022, Napoli extended their agreement with EA7 for another season, during which the brand continued as the technical sponsor for the club’s Serie A, Italian Cup, and Champions League matches. As part of their strategy to engage fans with unique designs, Napoli and EA7 released a Halloween-themed kit in September 2022.
In January 2023, the collaboration further extended into charity work. For Valentine’s Day, EA7 and Napoli released a limited-edition jersey, with proceeds from the sale supporting local organizations addressing violence against women.
Continued collaboration in 2023/2024 season
In the summer of 2023, Napoli renewed their partnership with EA7. The brand continued to provide kits for the reigning Serie A champions as they headed into the 2023/2024 season. A notable part of the kit launch was a special promotional video shot in Naples and Malibu, showing a symbolic connection between the club’s local roots and global reach. The presentation featured a surfer wearing the team’s blue jersey, highlighting the fusion of sport, lifestyle, and global appeal.
Giorgio Armani’s first foray into football
This partnership marked Giorgio Armani’s debut in football through the EA7 brand, known for its involvement in other sports, such as basketball with Olimpia Milano and sponsorship of the Italian Olympic team. The collaboration with Napoli remains one of Armani’s bold steps into football sportswear, blending luxury fashion with athletic performance.
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