Breitling Announces Erling Haaland as New Brand Ambassador

On 14 October 2022, Breitling officially introduced Erling Haaland, Manchester City’s prolific striker, as the newest face of its luxury watch brand. Haaland joins a lineup of sports icons such as basketball star Giannis Antetokounmpo, snowboarding champion Chloe Kim, and American football quarterback Trevor Lawrence in Breitling’s “All-Star Squad,” reinforcing the brand’s reputation for aligning with high-performing individuals.

Campaign Highlights

This collaboration celebrates the mutual values shared by Haaland and Breitling: precision, performance, and excellence. Through innovative marketing campaigns, the partnership highlights Breitling’s commitment to creating timepieces for individuals who embody ambition and achievement.

Product Spotlight: Chronomat Automatic GMT 40

As part of the collaboration, Breitling unveiled the Chronomat Automatic GMT 40, a timepiece that combines functionality and style. Designed with modern travelers in mind, the Chronomat GMT 40 offers practicality and elegance, showcasing Swiss craftsmanship at its finest. The product release aligns with Breitling’s tradition of precision engineering and is positioned as both a high-performance tool and a statement accessory.

Campaign’s Role in Brand Messaging

The campaign promoting the Chronomat Automatic GMT 40 strategically leverages Haaland’s global appeal. His association with the timepiece underscores its reliability, performance, and connection to high-achieving individuals. By featuring ambassadors like Haaland, Breitling continues to strengthen its image as a brand for adventurers and professionals who demand both style and substance.

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