Etro Partners with AC Milan as Official Travel Accessories Supplier

In October 2020, the renowned Italian fashion house Etro, celebrated globally for its iconic Made in Italy style since 1968, became the Official Travel Accessories Supplier for AC Milan Men’s First Team.

All kitted out with our new @EtroOfficial gear, ready for #MilanVerona 😎

Destinazione San Siro con gli accessori da viaggio ETRO, il nostro nuovo Official Travel Accessories Supplier 🏟️#SempreMilan pic.twitter.com/CLGTcI38uy

— AC Milan (@acmilan) November 8, 2020

Key Highlights of the Partnership

Customized Travel Accessories for the Team

Etro designed a bespoke set of travel accessories for AC Milan players, which included:

• Cabin trolleys
• Backpacks
• Toiletry bags

Each piece featured Etro’s signature Paisley pattern, paired with AC Milan’s iconic red and black stripes. The items were personalized with the players’ initials and jersey numbers, adding a unique touch to their travel gear.

Strengthening Local and Global Ties

The collaboration symbolized a strong connection between Etro, a Milanese fashion house, and AC Milan, a football club that represents the city on a global stage. This synergy helped enhance Etro’s ties to its hometown while reinforcing its global visibility.

Renewal of the Partnership in 2021

On 2 November 2021, AC Milan and Etro renewed their partnership for another season. Etro continued as the Official Travel Accessories Supplier, providing the team with stylish and functional travel items.

Retail Availability

To extend the partnership to fans, Etro announced the retail availability of personalized travel accessories. Starting in December 2021, these items could be purchased from Etro boutiques and the brand’s official website. Fans could customize their accessories with initials, bringing a touch of the AC Milan spirit to their journeys.

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