Everton announces record partnership with Castore

Everton Football Club has entered into a landmark multi-year partnership with British sportswear manufacturer Castore. This significant agreement, starting in the 2024/2025 season, is hailed as a “club record” deal.

The challenge is on. And we're ready. 👊

We have agreed a multi-year Club-record technical partnership with Castore ahead of the 2024/25 season. 🤝🔵 pic.twitter.com/lhD2RCTG6j

— Everton (@Everton) June 14, 2024

Transition from Hummel:

Previously, Everton was in partnership with Danish brand Hummel, which began in 2020 and reportedly generated £9 million annually. The new deal with Castore is projected to be worth up to three times that amount, reflecting the growth and ambitions of the club.

Partnership Highlights:

Sportswear Provider: Castore will supply all sportswear and training gear for Everton, ensuring the team benefits from high-quality performance apparel.
Stadium Founding Partner: Castore will also become a founding partner for Everton’s new state-of-the-art 53,888-capacity stadium at Bramley-Moore Dock, which is scheduled to open in the summer of 2025. This role includes access to a range of commercial opportunities and media rights linked to the stadium.
Enhanced Retail Offerings: Collaborating with Everton’s official retail partner, Fanatics, Castore will work to elevate the club’s retail experience, offering fans a broader and more dynamic range of merchandise.

About Castore:

Founded in 2015 by brothers Tom and Phil Beahon, Castore is renowned for its premium sportswear and equipment.