Contract details
Start date:
End date:
Status:
2017
2020
Official global tyre partner
Leagues and Tournaments:
Falken Tyres and Liverpool FC: A Winning Partnership in Football
On July 17, 2017, Liverpool Football Club announced Falken Tyres as a global partner and the official tyre partner of the club. This multi-year partnership, launched during Liverpool’s pre-season tour in Hong Kong, aimed to strengthen Falken’s brand visibility globally while providing Liverpool FC fans with unique experiences. The deal not only brought together two powerhouse brands but also helped Falken expand its presence in key global markets.
Creating Unique Fan Experiences and Global Growth
As part of the partnership, Falken Tyres worked closely with Liverpool FC to create engaging content and exclusive fan experiences. Leveraging Liverpool FC’s massive global following, the partnership included a range of initiatives, such as digital and social media promotions, stadium branding, and visibility on LED pitchside displays during matches. Falken’s partnership with the club also gave it access to Liverpool FC’s players and legends, further enhancing the connection with the fans.
The partnership also opened new growth opportunities for Falken in various global markets, including Asia, Europe, and the Americas, helping the brand build a stronger relationship with football fans worldwide.
Falken’s Expanding Presence in European Football
In 2018, Falken Tyres expanded its sponsorship footprint by entering into partnerships with numerous European football clubs across Germany, Spain, Italy, France, Poland, and the Netherlands, in addition to its collaboration with Liverpool FC. This pan-European strategy was aimed at increasing Falken’s visibility and enhancing brand recognition in key football markets.
The brand became the Official Tyre Partner for major European clubs, including Atletico Madrid in Spain, Bayer Leverkusen in Germany, and FC Bologna in Italy. The partnership involved prominent stadium branding, LED perimeter advertising, and social media campaigns, allowing Falken to reach millions of fans across Europe.
Innovative Initiatives and Fan Engagement
Falken’s commitment to fan engagement was evident in its collaboration with Liverpool FC. The partnership included interactive campaigns, such as precision shooting challenges with Liverpool FC players like Trent Alexander-Arnold, Divock Origi, and Takumi Minamino. These challenges were broadcast at Anfield, giving fans the opportunity to showcase their skills and engage with the brand in a fun and dynamic way.
Falken also used this opportunity to connect with younger audiences, especially through digital campaigns and interactive content, which were aligned with Liverpool’s emphasis on innovation and fan engagement.
End of the Partnership: A Legacy of Strong Collaboration
The partnership between Falken Tyres and Liverpool FC concluded at the end of the 2019/2020 season, leaving behind a legacy of successful campaigns and strong fan engagement.
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