Contract details
Start date:
End date:
Status:
2024
2027
Major worldwide partner
Leagues and Tournaments:
Aramco’s Partnership with FIFA
In April 2024, Aramco, a leading global energy and chemicals company, entered a historic four-year partnership with FIFA. This agreement designates Aramco as FIFA’s Major Worldwide Partner, making it the exclusive sponsor in the energy category for major FIFA events. This strategic partnership includes sponsorship rights for the much-anticipated FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
Creating impact through the power of football with @FIFAcom ⚽
— aramco (@aramco) April 25, 2024
#aramco pic.twitter.com/vxyup8x3Jn
Innovative Fan Engagement and Technology Deployment
One of the key objectives of this partnership is to drive innovation in the world of football. Aramco plans to use its cutting-edge technologies and expertise to enhance the delivery of FIFA events globally. This includes the development of new, innovative ways for football fans to engage with tournaments, providing an exciting and interactive experience that goes beyond the game itself.
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