Contract details
Start date:
End date:
Status:
2024
2026
Official bank sponsor
Leagues and Tournaments:
On 15 August 2024, FIFA proudly announced Bank of America as the Official Bank Sponsor for the FIFA World Cup 26, marking a historic partnership in the world of sports sponsorship.
As the Official Bank Partner of the first-ever @FIFACWC 2025™ and Official Bank of @FIFAWorldCup 2026™, we’re committed to supporting the global growth of this iconic sport, driving lasting economic impact, and bringing an unforgettable experience to generations of fans. ⚽… pic.twitter.com/2SrdJfoVq9
— Bank of America (@BankofAmerica) December 3, 2024
As part of this groundbreaking partnership, FIFA and Bank of America will work together to enhance the global reach of football. The goal is to expand the impact of the FIFA World Cup 26 on fans of all backgrounds, abilities, and ages across the globe.
Through this multi-year partnership, Bank of America plans to engage with football fans globally. The partnership will create numerous opportunities for unique experiences, with a focus on fostering lasting connections across borders. As FIFA’s first-ever global sponsor in the banking category, this collaboration offers Bank of America the chance to connect deeply with communities and showcase its commitment to responsible financial growth and support for grassroots initiatives.
FIFA World Cup 26: The Largest and Most Innovative Tournament
The FIFA World Cup 26 is set to be the biggest tournament in the history of the event. With 104 matches featuring 48 teams across 16 host cities in the USA, Canada, and Mexico, this tournament will set new standards for innovation in football. This unique partnership offers a platform for brands to engage on a truly global level, bringing together players, fans, and sponsors in a shared celebration of sport.
As one of the world’s leading financial institutions, Bank of America offers a full range of financial services, including banking, investing, and asset management. With 69 million consumer clients and operations in over 35 countries, the bank is a global leader in wealth management, corporate and investment banking, and trading. In the United States, Bank of America operates with approximately 3,800 retail centers and 15,000 ATMs, providing unmatched convenience and digital banking services to millions of clients.
In addition to its core financial services, Bank of America provides industry-leading support to small businesses and households. The bank serves nearly 4 million small business households with innovative and easy-to-use online financial products. The bank is listed on the New York Stock Exchange (NYSE: BAC).
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