Contract details
Start date:
End date:
Status:
2024
2027
Official FIFA technology partner
Leagues and Tournaments:
Lenovo Becomes Official FIFA Technology Partner for 2026 and 2027 Tournaments
On 16 October 2024, during the annual Tech World innovation event, Lenovo was officially announced as the Official Technology Partner of FIFA, securing a top-tier sponsorship deal for the FIFA World Cup 2026 in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027 in Brazil. This partnership will provide Lenovo with a remarkable platform to increase its global presence and connect with the massive fanbase of the world’s most popular sport.
We’re excited to announce Lenovo as the Official Technology Partner for FIFA, including the FIFA World Cup 26™ and FIFA Women’s World Cup 2027™!
— Lenovo Middle East (@Lenovo_ME) October 22, 2024
Our tech will power fan experiences, broadcasts, and data-driven insights for the world’s biggest football events. pic.twitter.com/z3mn4vsQfI
Driving Innovation and Fan Engagement in Global Football
This agreement marks a significant milestone for Lenovo, positioning the brand as a key player in the sports technology landscape. By providing cutting-edge technology solutions, Lenovo will help make the football experience more accessible and engaging for fans worldwide. The collaboration aims to promote football growth, improve fan interaction, and enhance the overall experience at both FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
Leveraging Lenovo’s Technology Across Major FIFA Tournaments
The partnership will see Lenovo integrate its broad range of innovative technology into the tournaments. This includes ThinkPad laptops, Motorola mobile phones, servers, and emerging technologies driven by Artificial Intelligence (AI). These products will be used to power improved fan experiences at stadiums, enhance analytics for both teams and broadcasters, and democratize data for football communities across the globe.
Enhancing the Fan Experience Through Technology
As part of the collaboration, Lenovo will introduce its AI-driven innovations to transform the way fans interact with the game. These technologies will be deployed to improve real-time engagement, provide advanced analytics for better match insights, and enhance the broadcast quality of games. Fans attending the tournaments in Canada, Mexico, the United States, and Brazil will experience next-level fan services powered by Lenovo’s tech solutions.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: