Mengniu Dairy and FIFA partnership

Since 2017, Mengniu Dairy has been a trusted partner of FIFA, playing an active role in the global football community. Previously an Official Sponsor of the 2018 FIFA World Cup Russia, Mengniu expanded its involvement by becoming an Official Sponsor of the FIFA World Cup Qatar 2022. This strategic partnership provided Mengniu with extensive opportunities to showcase its branding and promotional activities at FIFA events, including in-stadium activations and digital engagements via FIFA’s online and mobile platforms.

At the 2022 FIFA World Cup Qatar, Mengniu continued to promote its strong brand through exclusive in-stadium branding, as well as campaigns across FIFA’s online channels. The sponsorship allowed Mengniu to enhance its visibility with a global audience, driving engagement with football fans worldwide.

Expanding Global Reach with FIFA World Cup 2026 and 2030

On 4 August 2023, Mengniu solidified its long-term commitment to FIFA by becoming an official sponsor of the FIFA World Cup 2026, FIFA World Cup 2030, and FIFA Women’s World Cup 2027.

Overview of Mengniu Dairy

Founded in 1999, Mengniu Dairy is one of China’s leading dairy product manufacturers, renowned for providing high-quality dairy products to millions of families worldwide. With its headquarters in Hohhot, Inner Mongolia, Mengniu has consistently been at the forefront of the dairy industry, combining innovation with a deep understanding of nutrition and health.

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