Contract details
Start date:
End date:
Status:
2023
2027
Official sponsor
Leagues and Tournaments:
Introduction of Unilever Personal Care Brands as FIFA Sponsors
On May 12, 2023, FIFA proudly announced a significant partnership with Unilever’s personal care brands, including Rexona, Dove, Lifebuoy, and Lux, as official sponsors for the FIFA Women’s World Cup Australia & New Zealand 2023. This groundbreaking collaboration marks the first time FIFA has partnered with personal care brands across various sectors, including women’s and men’s football as well as FIFA esports, with the partnership running through to 2027. The agreement also covers future events, including the FIFA World Cup 2026 and the FIFAe Finals.
Collaboration with FIFA’s Women’s Development Programme
A key aspect of this partnership is Unilever’s involvement with FIFA’s Women’s Development Programme. Launched in 2020, this initiative is aimed at creating opportunities for women and girls while supporting the continued growth of women’s football worldwide. Through this partnership, Unilever will contribute funding, human resources, and tailored development programs to engage with the rapidly growing interest in women’s sports. These efforts align with FIFA’s commitment to promoting gender equality and encouraging female participation in football at all levels.
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