Contract details
Start date:
Status:
2025
Official digital transformation partner
Leagues and Tournaments:
Chelsea Football Club has entered into a long-term partnership with FPT Corporation, a leader in technology solutions based in Vietnam. This collaboration marks a significant step in Chelsea FC’s commitment to innovation and enhancing the digital experience for its global fanbase. As part of this partnership, FPT will support Chelsea in accelerating its digital transformation, with a focus on artificial intelligence (AI) and advanced technology solutions that will enhance the fan experience both on and off the pitch.
Founded in 1988, FPT Corporation has become a dominant force in Vietnam’s technology sector. The company is renowned for its expertise in digital technology, software development, IT services, and AI-powered solutions. FPT’s reach extends globally, and its portfolio includes major players across various industries, further solidifying its position as a leader in digital innovation. By collaborating with Chelsea FC, FPT aims to expand its international footprint and demonstrate the transformative power of technology in sports.
The agreement between Chelsea FC and FPT is built around shared values of innovation, excellence, and global outreach. FPT will bring its cutting-edge digital solutions to Chelsea FC, helping the club improve its operational efficiency and enhance its connection with fans worldwide. The collaboration will focus on creating personalized and immersive fan experiences, both inside Stamford Bridge and across digital channels. FPT’s AI and data-driven technologies will play a crucial role in achieving this goal.
As part of the agreement, FPT will have a significant presence at Chelsea FC’s matches, helping to further strengthen the club’s connection with its vast global fanbase. The partnership also emphasizes the integration of FPT’s expertise in AI and digital technologies into the club’s strategy for growth and innovation.
One of the key elements of this partnership is the focus on fan engagement. FPT’s collaboration with Chelsea FC will see the introduction of new digital touchpoints and experiences that aim to bring fans closer to the club, no matter where they are in the world. By leveraging FPT’s innovative solutions, Chelsea aims to offer more personalized interactions, making it easier for fans to engage with their favorite club.
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