Contract details
Start date:
End date:
Status:
2010
2013
Ambassador
Herbalife Partners with FC Barcelona and Lionel Messi
On June 2, 2010, Herbalife Ltd. (NYSE: HLF), a global leader in nutrition and wellness, announced a significant three-year partnership with FC Barcelona, establishing itself as the club’s Official Nutrition Sponsor. Alongside this landmark agreement, Herbalife also entered a personal sponsorship deal with Lionel Messi, solidifying its presence in the sports industry.
Lionel Messi’s Personal Sponsorship Deal
In addition to its partnership with FC Barcelona, Herbalife signed a personal sponsorship agreement with Lionel Messi. This deal included Messi’s active participation in promoting Herbalife’s brand and nutritional products globally. A major focus of this collaboration was supporting health and education initiatives.
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