Real Madrid and Hisense announce three-year sponsorship deal

On August 28, 2024, Real Madrid officially announced a three-year partnership with global home appliance and electronics company Hisense. The agreement positions Hisense as an official sponsor of the Spanish football giant, and the collaboration will focus on Spain, Africa, and the Middle East, expanding both brands’ visibility across these key regions.

The magic on the field painted masterfully on the canvas – @charlesdrawin helped us bring the champion spirit of @RealMadrid and #Hisense to life. Discover how he captured the thrill that’s taken all of us #BeyondGlory! *Regional Partnership in Spain and MEA… pic.twitter.com/C6euuyUmL0

— Hisense Sports (@HisenseSports) September 28, 2024

The signing ceremony

The partnership was formalized in Real Madrid City’s boardroom, where Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Jerry Liu, Vice-President of Hisense International, were present to sign the agreement. This event marks the beginning of a significant collaboration that aligns two major players from the worlds of sports and electronics.

Hisense’s role and product integration

As part of the partnership, Hisense and Real Madrid plan to introduce a special limited-edition 100-inch television. This product will feature cutting-edge display technology and enhanced sound quality to provide fans with an immersive viewing experience. The co-branded TV represents Hisense’s commitment to innovation and aims to offer football fans a premium way to enjoy Real Madrid matches from the comfort of their homes.

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