Contract details
Start date:
End date:
Status:
2018
2022
Official accommodation partner
Leagues and Tournaments:
Tottenham Hotspur and Hotels.com: A comprehensive partnership overview
On June 12, 2018, Tottenham Hotspur announced a long-term partnership with Hotels.com, making the global accommodation platform the club’s official accommodation partner. This collaboration came at a significant moment for Spurs, coinciding with the club’s first season in its new state-of-the-art stadium.
🙌 Tottenham Hotspur… at your service! 👌
— Tottenham Hotspur (@SpursOfficial) September 24, 2018
🏨 See how @ChrisEriksen8, @Ben_Davies33, @Vorm_Official and @JuanMFoyth get on as they check in for a unique stay at the @hotelsdotcom Hotel Academy. pic.twitter.com/Rv2VDCYdkt
Key features of the partnership
As part of this agreement, Hotels.com benefitted from high-visibility branding opportunities across Tottenham’s digital platforms and in-stadium spaces, including: LED digital signage at Tottenham Hotspur Stadium, branding on the big screens and interior TV network, placement on the club’s website and other digital channels.
Engagement with Tottenham’s global fanbase
The partnership aimed to engage directly with Tottenham’s expansive fan community, including official Supporters’ Clubs worldwide. Hotels.com also extended special benefits to One Hotspur members, who received discounts and access to Hotels.com’s loyalty program. This initiative encouraged fans to book accommodations through Hotels.com, making it easier to follow the team domestically and across Europe.
End of the partnership
The Tottenham Hotspur and Hotels.com partnership lasted until the 2021/22 season.
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