Contract details
Start date:
Status:
2020
Official timekeeper
Leagues and Tournaments:
Hublot: Official Timekeeper of the Premier League – A New Era in Sports Sponsorship
In September 2020, the Premier League announced Hublot as its Official Timekeeper starting from the 2020/21 season. The Swiss luxury watchmaker’s partnership with the Premier League marked a significant milestone in sports sponsorship, combining precision timekeeping with the global appeal of top-tier football.
⏱ History can be written in a matter of seconds ⏱
— Premier League (@premierleague) September 9, 2020
The @hublot countdown to the 2020/21 season is on❗️ pic.twitter.com/yjrRAPLYs4
Timekeeping and Technology Integration
As the Official Timekeeper of the Premier League, Hublot is responsible for timing every match, both on the pitch and on TV screens globally. The Hublot logo is prominently featured alongside the match score and time on on-screen graphics during live broadcasts, ensuring that the brand is highly visible to audiences around the world.
A standout feature of this partnership is the Hublot Big Bang Unico-shaped referee board. This high-tech timepiece is used by the fourth official at every Premier League match to signal additional time and substitutions. This integration of Hublot’s luxury timepieces into key matchday moments has elevated the brand’s association with the sport and further reinforced its connection to the precision of football.
Hublot’s Role with Premier League Referees
In addition to the referee board, Premier League referees now use the Hublot Big Bang smartwatch to track match time. This smartwatch is equipped with a dedicated application that allows referees to manage not only the match time but also advanced technology, such as goal-line technology.
Highlighting Young Talent: The Premier League Young Player of the Season
Hublot’s partnership with the Premier League also extends to recognizing young football talent. As the official partner of the Premier League Young Player of the Season award, Hublot plays an integral role in celebrating the best emerging players in the league. This collaboration not only shines a spotlight on the future stars of football but also enhances Hublot’s commitment to excellence in sports.
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