Expanding partnership: West Ham United teams up with Intuit QuickBooks

On July 1, 2024, West Ham United was thrilled to announce the expansion of their partnership with Intuit QuickBooks, a leader in financial solutions tailored for accountants, bookkeepers, solo entrepreneurs, and small businesses. This enhancement marks a significant development in their collaborative efforts, which initially began in March 2024.

A visible commitment

As part of the extended partnership, Intuit QuickBooks will enjoy increased brand visibility. The QuickBooks logo will be prominently displayed on the sleeves of both the men’s and women’s first teams’ shirts, as well as on the Academy team and all replica kits. This expanded branding effort will integrate seamlessly with traditional matchday promotions and across various digital platforms, ensuring substantial exposure.

A strategic extension

This partnership not only solidifies QuickBooks’ role as the Official Sleeve Partner for the 2023/2024 season but also represents a deepening of the relationship between the corporate and sports sectors. By leveraging this collaboration, QuickBooks aims to enhance its connection with a diverse audience, aligning with West Ham’s dynamic and growing fanbase.