Lipton Ice Tea and José Mourinho: A Refreshing Partnership for Euro 2016

Ahead of the Euro 2016 football tournament, Lipton Ice Tea, a Unilever-owned brand, announced a partnership with prominent football manager José Mourinho. As the brand ambassador, Mourinho appeared in Lipton’s European television ads, specifically designed to run during the build-up to Euro 2016, held in France. The campaign marked a new approach for both Mourinho and Lipton, introducing a relaxed and humorous side of the well-known manager to connect with fans across Europe.

Lipton’s Strategic Campaign with José Mourinho

The partnership featured José Mourinho as the face of Lipton’s campaign, aimed at positioning Lipton Ice Tea as the ideal beverage for staying refreshed during the summer heat. The commercials, which aired in Spain and other European markets, depicted Mourinho taking a break with a Lipton Ice Tea, showcasing a more laid-back side of the famously intense coach. This campaign highlighted Lipton’s emphasis on enjoyment, refreshing moments, and light-hearted connections, appealing to football fans and everyday consumers alike.

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