Top Eleven and José Mourinho: A Strategic Partnership in Football Gaming

Top Eleven, a widely recognized football management game developed by Nordeus, first introduced legendary football manager José Mourinho as its brand ambassador in 2013. Designed to offer players a realistic football management experience, Top Eleven has grown into one of the most popular cross-platform games worldwide, boasting 10 million monthly active users and 3 million daily users across Web, Android, and iOS devices. Available in almost 30 languages, the game provides fans with an interactive experience where Mourinho’s presence serves as both a guide and motivator for new and experienced players alike.

The Evolution of Top Eleven: Engaging Features with Mourinho’s Expertise

Since Mourinho’s debut as brand ambassador, Top Eleven has continually integrated him into game updates to enhance the user experience. In the initial stages, Mourinho guided new players through tutorials, helping them understand the basics of team management and gameplay. By mid-2013, players could find Mourinho on their in-game friend list, with access to his trophies, stadium, and team, reinforcing a connection with one of football’s most respected managers.

The launch of Top Eleven 2016 introduced an advanced training feature designed with Mourinho’s input, allowing players to access “The Special One’s” unique strategies and tactical advice. This feature enabled players to immerse themselves in realistic training scenarios inspired by Mourinho’s management style, adding an extra layer of engagement to the gaming experience.

Major Updates and Extended Partnership

Top Eleven’s gameplay saw a significant overhaul with its 2015 update, delivering a fully reimagined version of the game that included enhanced visuals and new interactive content with Mourinho.

Nordeus continued to build on this success, announcing an extension of its partnership with Mourinho through 2022. As part of this continued collaboration, the “Be Your Own Boss” campaign featuring Mourinho emphasizes the game’s philosophy of empowering players to lead their teams to victory with authentic, real-world-inspired strategies.

In 2022, the parties extended their partnership once again.

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