José Mourinho Stars in Uber Eats Portugal’s 2024 ‘Get Almost Almost Anything’ Campaign

In May 2024, Uber Eats Portugal launched the innovative “Get Almost Almost Anything” campaign, featuring renowned football coach José Mourinho alongside his daughter Matilde and other popular Portuguese celebrities.

José Mourinho Tests Uber Eats’ Limits with Unique Requests

This campaign playfully challenges the app’s boundaries by having celebrities make unique, out-of-the-box requests. For instance, José Mourinho humorously inquires whether he can order an entire football team to coach or receive an Italian pizza with pepperoni arranged in a strategic 4-3-3 formation, embodying his iconic persona as “The Special One.”

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Portuguese Spin on a Global Campaign

Adapted from Uber Eats campaigns in other countries—where names like Kendall Jenner and Luís Figo have starred—this Portuguese edition showcases the app’s versatility with a humorous edge, capturing José Mourinho in a new light.

Uber Eats Expands Beyond Restaurants

Displayed across social media, TV, and outdoor platforms, the campaign highlights Uber Eats’ extensive partner network, which now includes options far beyond restaurants: users can order from supermarkets, cultural venues, entertainment services, and wellness, beauty, health, and convenience stores.

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