Arsenal partners with Jugo for enhanced digital engagement

On March 31, 2023, Arsenal announced a partnership with Jugo, a cloud-based experiential platform. Jugo sets itself apart by enabling true two-way engagement, allowing people to interact in a virtual world without the need for VR or AR headsets.

Under this agreement, Jugo becomes the official digital events and video conferencing partner for Arsenal.

While Emirates Stadium continues to draw enthusiastic crowds on matchdays, many fans around the world cannot attend in person and instead connect with the club digitally. This collaboration with Jugo aims to enhance digital engagement by providing new virtual experiences for global supporters.

Jugo’s platform will allow fans to participate in a range of events, such as memorabilia auctions, Q&A sessions, interactive screenings, and virtual meet-and-greets with players. By incorporating the power of human interaction, Jugo will create realistic virtual connections between fans and the club, enhancing the overall supporter experience.