Contract details
Start date:
Status:
2024
Official сrypto and Web3 partner
Inventory:
Leagues and Tournaments:
Sleeves of the playing kits for both the men’s and women’s first teams
Atletico Madrid announces crypto partnership with Kraken for 2024/25 season
On July 10, 2024, Atletico Madrid unveiled a groundbreaking partnership with Kraken, a leading cryptocurrency trading company. Beginning with the 2024/25 season, Kraken will become the club’s official crypto and Web3 partner.
Kraken to feature on Atletico Madrid’s kit sleeves
As part of this collaboration, Kraken’s logo will be prominently displayed on the sleeves of the playing kits for both the men’s and women’s first teams.
Atletico Madrid and Kraken will embark on joint initiatives designed to enhance the fan experience and foster digital innovation. These projects will include community outreach programs and new ways to engage with supporters worldwide.
Kraken, legally known as Payward, Inc., is a U.S.-based cryptocurrency exchange founded in 2011.