Tottenham Hotspur partners with Kraken for groundbreaking crypto sponsorship

On July 16, 2024, Tottenham Hotspur announced a landmark deal with Kraken, naming the company the Club’s first-ever official crypto and Web3 partner, as well as the official sleeve partner for both the men’s and women’s teams.

Introducing @krakenfx – the Club’s first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for our Men’s and Women’s teams 👕

Get ready for a game-changing partnership!

— Tottenham Hotspur (@SpursOfficial) July 16, 2024

Integrating crypto with football: The Kraken-Tottenham collaboration

Through this partnership, Kraken will connect with Tottenham Hotspur’s global fan base by providing exclusive content, fan pop-ups, and behind-the-scenes access to events hosted by both Kraken and Tottenham Hotspur.

The collaboration aims to enhance football fans’ understanding of cryptocurrency and showcase how the technology can deepen their connection to the sport.

For the 2024/25 season, all kits sold will not include the sleeve partner logo, as this is excluded from retail inventory for the upcoming season.

Previously, Kraken signed a sleeve sponsorship contract with Atlético Madrid.