Contract details
Start date:
End date:
Status:
2023
2024
Official betting partner
Leicester City FC and Parimatch Extend Long-Term Partnership
Leicester City Football Club has confirmed the extension of its collaboration with Parimatch, an international sports betting and casino brand, managed by BVGroup. This renewal solidifies Parimatch’s role as the Official Betting Partner of the club, continuing into the 2023/24 Premier League season.
Parimatch’s Branding at King Power Stadium
The extended agreement ensures that Parimatch’s branding remains prominently displayed at Leicester City’s King Power Stadium. Key elements of the partnership include:
- LED Pitchside Advertising: Visible during matchdays at the stadium.
- Digital and Media Presence: Branding integrated into the club’s media channels and online platforms.
This ongoing visibility underscores Parimatch’s commitment to leveraging its association with Leicester City to engage with football fans and enhance its profile in the competitive UK betting market.
A Partnership Built Since 2020
Parimatch first became Leicester City’s Official Betting Partner during the 2020/21 season, following the Foxes’ promotion back to the Premier League. The collaboration has since evolved, emphasizing mutual growth and fan engagement through innovative initiatives. This renewed partnership reflects the alignment of the two brands in fostering a stronger connection with supporters.
Parimatch’s Role in the Sports Betting Industry
Founded in 1994 and headquartered in Limassol, Cyprus, Parimatch is a globally recognized brand in sports betting and online gaming. Operated by BVGroup in the UK, Parimatch integrates sports wagering and casino services through a modern and user-friendly platform. The company is renowned for its:
- Cutting-Edge Betting Technology: Offering live betting, extensive sports markets, and a seamless gaming experience.
- Global Sponsorships: Collaborations with high-profile sports clubs and organizations to bolster brand recognition.
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