Lenovo and Inter Milan Partnership: A New Era in Football Technology and Sponsorship

In July 2019, Lenovo, a global leader in technology solutions, entered into a multi-year sponsorship agreement with FC Internazionale Milano, marking the beginning of an exciting partnership. Lenovo became the Global Technology Partner for the renowned Italian football club.

Technological Integration for Smarter Football

As part of this groundbreaking deal, Lenovo provided Inter Milan with a suite of innovative technology solutions. The club was equipped with Lenovo servers, storage solutions, software-defined technologies, and a range of PCs, laptops, and tablets to manage the vast amounts of data generated by fan interactions and match-day operations. Lenovo’s technologies have helped Inter Milan digitize its historical archives, making data access easier and more efficient for fans and staff.

Lenovo’s Professional Services team played a key role in ensuring that the club’s systems operated seamlessly, ensuring that Inter’s technological infrastructure kept pace with the demands of modern football. These advancements enhanced the overall match-day experience for fans while also supporting the behind-the-scenes data-driven operations at the club.

Sponsorship Evolution and New Heights

In 2021, Lenovo’s partnership with Inter Milan took an exciting leap forward when it became the back-of-shirt sponsor for the club’s 2021/22 home kit. This strategic move deepened Lenovo’s relationship with Inter Milan, further solidifying its position as the club’s official global technology partner. The announcement was made during the launch event for Inter Milan’s new home jersey, a key milestone in the partnership’s evolution.

JUST ANNOUNCED! Lenovo brings the partnership with @Inter to the next level! Learn more at the link below. #InterXLenovo

— Lenovo (@Lenovo) July 13, 2021

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