AFC Bournemouth announces new sleeve sponsorship

On July 24, 2024, AFC Bournemouth unveiled a new two-year partnership with Leos International, appointing them as the official sleeve sponsor for the men’s first team. This collaboration marks a significant step in the club’s commercial strategy, linking with an award-winning property developer known for its significant global footprint.

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Leos International gains global exposure

Leos International, with prominent operations in the UK and Dubai, is set to benefit from extensive brand exposure. Their logo will adorn the home, away, and third kits of Bournemouth’s men’s first team for the next two seasons. This deal extends beyond just kit sponsorship, enhancing Leos’s visibility on an international scale.

Prominent branding during U.S. pre-season tour

The partnership received additional exposure during Bournemouth’s ‘Bourne in the USA’ summer tour. The team, led by Andoni Iraola, traveled to Los Angeles to play pre-season fixtures against Wrexham and Arsenal, showcasing the LEOS brand to an international audience through these high-profile matches.