Linglong Tire Becomes Official Global Tire Partner of Chelsea FC

On September 9, 2024, Linglong Tire, a leading Chinese tire manufacturer, announced a multi-year partnership with Chelsea Football Club, one of the most prestigious football clubs globally. As part of this new agreement, Linglong Tire will be the Official Tire Partner of Chelsea FC, marking a significant step in their global expansion strategy.

Welcome Linglong Tire. 🤝

Global tyre manufacturer Linglong Tire joins the Blues family as our new official global tyre partner on a multi-year deal. 🛞

— Chelsea FC (@ChelseaFC) September 9, 2024

Global Brand Visibility and Experiences

This collaboration will see Linglong Tire and Chelsea FC create exclusive content and unique fan experiences in key markets worldwide. The partnership will enhance Linglong’s global presence through pitchside placements at Stamford Bridge for both the Men’s and Women’s teams. The Linglong logo will be prominently featured during Chelsea’s Premier League, FA Cup, and League Cup matches, increasing brand visibility across major football competitions.

Additionally, Linglong Tire plans to activate the partnership by engaging with Chelsea FC fans through official social media channels, as well as creating exclusive experiences that involve Chelsea’s star players. The official Chelsea Football Club travel coach will also be fitted with Linglong’s tires, further solidifying the brand’s association with the club.

About Linglong Tire

Linglong Tire, founded more than 50 years ago, has become a global tire manufacturing leader. Operating in 173 countries, the company is renowned for its high-quality products and craftsmanship. Through this partnership with Chelsea FC, Linglong Tire aims to enhance its international profile, demonstrating the strength of Chinese manufacturing while connecting with global consumers.

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