Contract details
Start date:
Status:
2024
Founder and ambassador
Lionel Messi Enters the Beverage Market with Más+: A New Era of Hydration
June 13, 2024 — Renowned footballer Lionel Messi has ventured into the competitive beverage industry with the launch of Más+, a new hydration drink designed to “inspire everyone to take better care of themselves.” The product focuses on providing “Positive Hydration” through a blend of electrolytes, vitamins, and minerals, combined with natural flavors and free from artificial additives, colors, or caffeine.
Expansion of Más+ Across the United States
October 25, 2024 — Following its summer debut in Miami, Más+ by Messi has rapidly expanded its distribution across the United States. The hydration beverage is now available at major retailers, including Target, and various independent outlets throughout New York, the Hudson Valley, and Long Island. Since selling out within an hour of its initial online launch, the drink has generated significant excitement among fans eager to try Messi’s new creation.
Flavors Inspired by Messi’s Milestones
The Más+ range includes four unique flavors, each reflecting a significant moment in Messi’s illustrious career:
- Miami Punch: A fruity mix of berry and pineapple flavors inspired by Messi’s new chapter in Miami.
- Limón Lime League: A citrus-forward blend honoring Messi’s UEFA Champions League triumphs.
- Berry Copa Crush: A berry and cherry combination celebrating Messi’s victories in the Copa del Rey, Copa América, and World Cup.
- Orange d’Or: A zesty orange and tangerine flavor inspired by Messi’s record-breaking eight Ballon d’Or wins.
About Más+ Next Generation Beverage Co.
Más+ Next Generation Beverage Co. is an innovative beverage company co-founded by Lionel Messi, aiming to redefine hydration with a focus on quality, health, and flavor. The brand reflects Messi’s commitment to excellence both on and off the field.
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