Contract details
Start date:
Status:
2024
Founder and ambassador
June 13, 2024 — Renowned footballer Lionel Messi has ventured into the competitive beverage industry with the launch of Más+, a new hydration drink designed to “inspire everyone to take better care of themselves.” The product focuses on providing “Positive Hydration” through a blend of electrolytes, vitamins, and minerals, combined with natural flavors and free from artificial additives, colors, or caffeine.
October 25, 2024 — Following its summer debut in Miami, Más+ by Messi has rapidly expanded its distribution across the United States. The hydration beverage is now available at major retailers, including Target, and various independent outlets throughout New York, the Hudson Valley, and Long Island. Since selling out within an hour of its initial online launch, the drink has generated significant excitement among fans eager to try Messi’s new creation.
The Más+ range includes four unique flavors, each reflecting a significant moment in Messi’s illustrious career:
Más+ Next Generation Beverage Co. is an innovative beverage company co-founded by Lionel Messi, aiming to redefine hydration with a focus on quality, health, and flavor. The brand reflects Messi’s commitment to excellence both on and off the field.
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