Husqvarna Partners with Liverpool FC: A Groundbreaking Collaboration in Football and Technology

On July 3, 2024, Liverpool Football Club (LFC) announced its exciting new partnership with Husqvarna, a global leader in smart mowing and robotic technology. This multi-year deal marks Husqvarna’s official role as LFC’s groundskeeping partner, the first partnership of its kind for both the club and the brand.

Liverpool FC is proud to welcome @UK_Husqvarna, a pioneer and global leader in smart mowing and robotic technology, to its partnership family 🤝

— Liverpool FC (@LFC) July 3, 2024

Innovating Pitch Maintenance with Robotic Technology

Husqvarna’s partnership with LFC builds on a successful history of collaboration, as the club has been utilizing Husqvarna’s robotic mowers since 2021 to maintain the pitches at Anfield, the AXA Training Centre, and the AXA Melwood Training Centre. These state-of-the-art robotic mowers ensure the club’s grounds remain in pristine condition, contributing to the high standard of playing surfaces required for elite-level football.

By formalizing this relationship, Husqvarna’s cutting-edge technology will be further integrated into LFC’s groundskeeping operations. This partnership will enable the club to continue delivering optimal pitch conditions for its players, making Husqvarna a vital part of maintaining the exceptional quality of LFC’s training and match facilities.

Raising Global Awareness Through Innovative Activations

This partnership also provides Husqvarna with a platform to increase its global visibility. Liverpool FC’s impressive social media reach, with a combined following of 186 million fans, will be instrumental in driving brand engagement and showcasing Husqvarna’s innovative products. The club’s online content and activations will feature Husqvarna’s branding, helping the company connect with fans and consumers on a worldwide scale.

Additionally, Husqvarna’s presence will be prominently featured on digital LED boards during matches at Anfield, which are viewed by more than 400 million fans globally each season. This visibility in front of such a large international audience enhances Husqvarna’s brand recognition and positions it as a top player in both the sports and technology sectors.

Celebrating the Partnership with a Creative Video

To celebrate the launch of this unique collaboration, LFC and Husqvarna produced an entertaining and light-hearted video featuring the club’s award-winning grounds staff. The video highlights the seamless integration of Husqvarna’s technology in maintaining the iconic Anfield pitch, combining the world of football with cutting-edge technology in an engaging way.

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