Liverpool FC and UPS: A Game-Changing Partnership for Global Logistics and Fan Experience

On September 19, 2023, Liverpool FC and UPS announced an exciting new partnership that will see UPS become the club’s first-ever official global logistics and shipping partner. This multi-year collaboration aims to enhance the global distribution of Liverpool FC’s retail and e-commerce operations, offering a faster and more efficient way for fans around the world to access official merchandise.

Best on the field 🤝 best in delivery. UPS is now the official logistics partner for Liverpool FC. @LFC pic.twitter.com/bagc11ykyV

— UPS (@UPS) September 19, 2023

Optimizing Fan Experience Through Enhanced Logistics

As part of this partnership, Liverpool FC will leverage UPS’ extensive logistics expertise to improve the fan experience by streamlining the delivery of official merchandise. By using UPS’ advanced distribution network, the club will be able to get products to supporters more quickly, providing a smoother and faster service. This is a significant step in enhancing LFC’s global retail operations, ensuring that fans have easy access to their favorite team’s merchandise regardless of their location.

In addition to improving logistics, UPS and Liverpool FC will collaborate to offer unique fan experiences. The partnership opens up new opportunities to engage the global community of Reds fans and UPS customers, creating mutual benefits for both organizations.

New ‘Click and Collect’ Service for LFC Fans

One of the exciting developments under this partnership is the launch of a new ‘click and collect’ service for Liverpool FC supporters. Starting in April 2024, fans can order official merchandise online through the LFC Store app or website and pick up their purchases in person at designated UPS Access Point locations across the UK and Republic of Ireland. With locations in places like Anfield, Chester, and Belfast, the service offers more convenience for supporters who want to shop from home and pick up their items locally.

This ‘click and collect’ service will also be extended to 23 countries, making it easier for international fans to order and pick up LFC merchandise at UPS Access Point locations. This will further enhance the global reach of the partnership while providing a more sustainable option for delivery, potentially reducing final-mile CO2 emissions by up to 33%.

Did you see us 👀? If you're a Liverpool FC fan, You'll Never Walk Alone because UPS is here for you.

We're proud (and very excited 🤩) about our partnership with @LFC as their official logistics partner. ⚽ pic.twitter.com/LphKJBryA7

— UPS (@UPS) October 21, 2023

Opening of LFC’s International Fulfillment Centre

In May 2024, Liverpool FC took another step forward by opening its first international fulfilment centre, located in Roermond, Netherlands. This new state-of-the-art warehouse, powered entirely by renewable energy through 10,001 solar panels, will enable the club to streamline its retail orders, making it quicker, more affordable, and more efficient for fans around the world to receive their merchandise.

The international fulfilment centre will support LFC’s global retail strategy, ensuring faster deliveries to 180 countries. It will work in tandem with LFC’s existing distribution centre in Merseyside, UK, which will continue to process orders for UK-based fans. The new centre will also benefit from updated technology systems and enhanced staff training to improve operational efficiency.

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