Contract details
Start date:
Status:
2022
Ambassador
Lionel Messi and Louis Vuitton: A Collaboration of Elegance and Excellence
In November 2022, Lionel Messi starred alongside Cristiano Ronaldo in a landmark Louis Vuitton campaign. Photographed by the renowned Annie Leibovitz, the campaign depicted the two football legends playing chess on a Louis Vuitton Damier attaché case. The imagery symbolized their rivalry and mutual respect, shifting the competitive narrative from the field to a game of strategy.
The campaign followed in the footsteps of Louis Vuitton’s 2010 collaboration featuring Pele, Maradona, and Zinedine Zidane, aligning with the brand’s long-standing partnership with FIFA.
Three great journeys, one historic game. Madrid, 2010.
— Louis Vuitton (@LouisVuitton) May 7, 2020
Soccer legends Pelé, Maradona, and Zidane were photographed during a friendly match-up by Annie Leibovitz for the Core Values Campaign. #LouisVuitton Core Values, 2010.@annieleibovitz pic.twitter.com/UjlnssLY5r
2023 “Horizons Never End” Campaign
In April 2023, Louis Vuitton released the “Horizons Never End” campaign, starring Messi. Photographed by Glen Luchford, the campaign paid homage to the Maison’s Horizon collection, designed by Marc Newson. Showcasing Messi en route to his next destination, the campaign emphasized themes of exploration, freedom, and elegance.
Messi is depicted with Horizon suitcases featuring the iconic LV print. In one striking image, he rests his foot on an LV-branded football, seamlessly blending his athletic prowess with Louis Vuitton’s luxury craftsmanship. This campaign also coincided with Messi’s historic victory at the FIFA World Cup Qatar 2022, where he led Argentina to glory.
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