Manchester City partners with Betway for a multi-year agreement

On July 26, 2024, Manchester City announced a new multi-year partnership with Betway, an online betting and gaming brand. This notable agreement was celebrated during the club’s pre-season tour in the United States, highlighted by key representatives from Manchester City and Super Group participating in the bell-ringing ceremony at the New York Stock Exchange.

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Betway becomes official global betting partner

Starting with the 2024/25 season, Betway will serve as Manchester City’s official global betting partner. The partnership will involve collaboration on a variety of activations and exclusive content opportunities, ensuring the Betway brand is prominently showcased across the club’s digital and in-stadia platforms.

Ethical betting practices and fan engagement

Additionally, Manchester City and Betway will work together to provide thorough training for players, coaches, management, and staff on all relevant codes of conduct concerning betting integrity and responsible gambling. This collaboration aims to promote a strong ethical approach to betting practices while enhancing fan engagement through innovative content and activities.