Contract details
Start date:
End date:
Status:
2018
2024
Official fashion partner
Leagues and Tournaments:
Dsquared2 and Manchester City: A Stylish Partnership
In October 2018, Dsquared2, an international fashion house celebrated for its tailoring and contemporary denim, entered a multi-year partnership with Manchester City as the Club’s Official Fashion Partner. This collaboration brought Dsquared2’s signature blend of Italian craftsmanship and modern aesthetics to the pre-match uniforms of Pep Guardiola’s squad, particularly for their European fixtures.
The partnership also extended beyond the field, with Dsquared2 and Manchester City collaborating on unique co-branded collections that resonated with fashion-forward football fans. The designs drew inspiration from Manchester City’s storied heritage and featured a fusion of Italian and English tailoring, symbolizing the unity between sport and high fashion.
Highlights of the Collaboration
- Stylish Uniforms: Players, including Vincent Kompany and Sergio Aguero, were dressed in Dsquared2’s refined casual sport traveler range for journeys and pre-match tailored suits during the European campaign.
- Capsule Collections: To commemorate the collaboration’s milestones, Dsquared2 introduced capsule collections of ready-to-wear clothing and accessories. These collections showcased denim, outerwear, baseball caps, trainers, and tailored jackets adorned with Manchester City’s crest and Dsquared2 logos.
In May 2023, Dsquared2 celebrated its seven-year partnership with Manchester City by launching a limited-edition capsule collection. This collection integrated the Manchester City identity with Dsquared2’s brand DNA, offering luxury everyday essentials. Highlights included:
- Key Pieces: Denim shirts, jeans, bomber jackets, and knitwear featuring co-branded designs.
- Accessories: Beanies, baseball caps, backpacks, and trainers with Manchester City’s crest and Dsquared2 branding
The partnership between Dsquared2 and Manchester City concluded at the end of the 2023/2024 season.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: