Manchester United partners with Extreme Networks for Wi-Fi solutions

On January 22, 2022, Extreme Networks, Inc. (Nasdaq: EXTR), a cloud-driven networking company, announced a multi-year partnership with Manchester United. Under this agreement, Extreme Networks will serve as the Club’s Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider.

Enhancing connectivity at Old Trafford with Extreme Wi-Fi 6

The installation of Extreme Wi-Fi 6 access points at Old Trafford commenced in 2022, aiming to revolutionize the fan experience by delivering fast, reliable Wi-Fi connectivity. This upgrade enhances the Club’s ability to provide high-performance, low-latency, and secure digital services. Additionally, Extreme Networks will enable Manchester United to access real-time network analytics, allowing for more personalized and informed decisions regarding the fan experience and overall venue operations.

Key technological advancements in stadium connectivity

Connectivity for Next-Generation Fan Experiences: The deployment of Extreme Wi-Fi 6 access points at Old Trafford Stadium ensures faster wireless speeds and reduced latency, which enhances the quality of the connection. This improvement supports secure fan-facing technologies such as mobile ticketing and other digital offerings.

Cloud-Driven Analytics: ExtremeAnalytics provides Manchester United with comprehensive data and insights on performance, usage, dwell time, and location-based services in real time. This enables the club to continuously review and optimize venue management by identifying bottlenecks, congested areas, and consumer traffic patterns, while gaining insights into fan behavior to better tailor experiences and pinpoint sponsorship opportunities.

Enhancing the Experience Beyond the Pitch: Extreme Networks delivers high-speed wireless connectivity tailored for high-density environments and bandwidth-heavy applications used by fans and club officials. ExtremeWireless Wi-Fi 6 access points support increased network efficiency, facilitating secure in-stadium services.

Simple and Efficient Cloud-Managed Networking: Network administrators benefit from real-time visibility into the network’s health, performance, and security. ExtremeCloud IQ provides a unified interface for monitoring and controlling Wi-Fi capacity, device configuration, traffic patterns, and analytics, streamlining network management and scaling IT operations effectively.