Paul Smith and Manchester United: A stylish alliance

Paul Smith, the distinguished British fashion brand, began its partnership with Manchester United in May 2008. The three-year agreement saw Paul Smith design and supply formal wear and accessories for the Manchester United playing staff and officials for domestic matches, European Cup campaigns, and pre-season tours. The inaugural collection was showcased at the European Cup Final in Moscow in June 2008.

Notable Moments:

Since the inception of the partnership, Manchester United players and staff have worn bespoke Paul Smith suits at several high-profile events, including their FA Cup Final appearance in 2018 and their Europa League victory in 2017.

Contract Extensions:

• February 2012: The partnership was renewed, extending the agreement until 2014. This extension solidified Paul Smith’s role in outfitting the first team, reserve squad, and FA Youth Cup players.
• 2014: The contract was renewed again, continuing the collaboration for several more years.
• 2017: Another extension was secured, further prolonging the partnership and allowing Paul Smith to maintain its status as the club’s official formal wear supplier.
• 2020: The agreement was renewed once more, reinforcing the long-term nature of the collaboration and ensuring that Paul Smith continued to provide elegant attire for Manchester United’s staff and players.

Marketing Activations:

Throughout their collaboration, Paul Smith and Manchester United have engaged in numerous marketing activations, including exclusive fashion shoots featuring the team in Paul Smith designs, promotional campaigns celebrating the bespoke formal wear, and special events that highlight the fusion of football and high fashion.