Contract details
Start date:
End date:
Status:
2020
2021
Ambassador
José Mourinho’s Role as Mastercard Ambassador Elevates Global Campaigns
José Mourinho, renowned for his achievements and tactical expertise in football, has been an influential ambassador for Mastercard, bringing unique campaigns to life and connecting with fans worldwide. Through this partnership, Mastercard and Mourinho have continuously engaged fans, from exclusive interviews to special digital initiatives, strengthening Mastercard’s presence in the sports industry.
Exclusive Insights with Mourinho on Priceless
In August 2020, as part of this ambassadorial collaboration, Mastercard launched exclusive interviews with Mourinho on Priceless. These discussions delve into Mourinho’s reflections on the UEFA Champions League, his career milestones, and the unforgettable moments that have shaped his journey. The interview series is designed to offer fans a closer look at how the UEFA Champions League has impacted his life, reinforcing the “Start Something Priceless” ethos of Mastercard’s campaigns.
Mastercard’s First NFT Featuring Mourinho: A Digital Milestone
In September 2021, Mastercard and Mourinho expanded their partnership into the digital space with the release of Mastercard’s first-ever NFT, an animated digital football signed by Mourinho himself. This groundbreaking NFT was developed to give UK Mastercard holders the chance to own a unique digital collectible, further exemplifying how Mastercard leverages its ambassador partnerships to drive innovation in fan engagement.
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