Chelsea FC Partners with MatchWornShirt for Exclusive Fan Experience

Chelsea Football Club is thrilled to announce a new long-term partnership with MatchWornShirt, a global leader in providing fans with the opportunity to own match-worn and signed shirts from their favorite football players.

Together with @MatchWornShirt, we’re auctioning shirts from yesterday’s game at Stamford Bridge. 👕

— Chelsea FC (@ChelseaFC) March 19, 2023

Unique Fan Experiences Through Auctions

Through this partnership, Chelsea fans can now bid on match-worn and signed shirts from the club’s top players, both from the men’s and women’s teams. The shirts will be auctioned live after each match, exclusively through the MatchWornShirt website and app, giving supporters worldwide access to exclusive memorabilia.

Every shirt auctioned will feature Fabricks—an innovative authentication technology that provides a digital certificate of authenticity, ensuring the shirts’ legitimacy and protecting the buyer’s investment. This cutting-edge technology guarantees that fans receive genuine memorabilia from their favorite players.

Expanding Fan Engagement with Exclusive Memorabilia

Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, expressed excitement about the partnership, stating:

“We are excited to welcome MatchWornShirt as our Official Online Match Shirt Auction Partner. Their expertise in connecting sports fans with authentic, match-worn shirts aligns perfectly with our fan-first approach. The demand for these exclusive pieces from Chelsea supporters around the world is immense, and we’re proud to offer them the chance to own a unique part of club history.”

Supporting Chelsea Foundation’s Charitable Initiatives

In addition to providing fans with rare memorabilia, MatchWornShirt will continue supporting the Chelsea Foundation. A portion of the proceeds from every auction will be donated to support the foundation’s charitable initiatives, which focus on youth development, education, and community outreach.

James Flude, Head of Business Development at MatchWornShirt, added:

“We’ve had the pleasure of working with the Chelsea Foundation for the past four years, and we’ve seen the immense global demand for Chelsea match-worn shirts. This expanded partnership, now encompassing all of Chelsea FC, is a proud moment for us, and we’re excited to continue supporting the Foundation’s impactful work with the proceeds from our auctions.”

About MatchWornShirt

Founded in 2017, MatchWornShirt has become an industry leader in the online sale of match-worn and signed shirts. The platform has grown significantly, partnering with over 300 global sports organizations and offering collectibles from a variety of sports, including rugby, cricket, and cycling.

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