Manchester United and Melitta Group forge new partnership

In November 2017, Melitta Group and Manchester United announced a significant sponsorship deal. During that season, Melitta installed state-of-the-art coffee machines in executive club boxes and catering areas at Old Trafford, and contributed to the renovation of the club’s Red Cafe.

Expansion of Sponsorship:

In 2018, the partnership evolved from a regional agreement to a global one, allowing Melitta to engage with Manchester United’s vast audience of 659 million global followers. Throughout the 2018/19 season, Melitta planned a global initiative designed to offer some of the club’s most passionate fans a VIP experience at Old Trafford.

Exclusive Products:

Melitta also introduced a special collection of Manchester United-branded coffee products. This range includes coffee machines, coffee beans, cups, and other coffee preparation items, available for fans to purchase and enjoy at home.