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Contract details

MG Motor

Arsenal

Start date:

Status:

2024

Official automotive partner

Leagues and Tournaments:

Premier League

Description:

MG Motor becomes official automotive partner of Arsenal

On January 26, 2024, MG Motor UK and Arsenal Football Club announced a multi-year partnership, marking a significant collaboration between the renowned car manufacturer and one of the Premier League’s top clubs. As part of this partnership, MG Motor has been designated as Arsenal’s Official Automotive Partner. The deal is set to support both Arsenal’s men’s and women’s teams, further solidifying MG’s presence in sports sponsorship.

Fans will witness MG’s branding prominently displayed at Emirates Stadium and Meadow Park, where Arsenal’s women’s team plays its home matches. This partnership will focus not only on visibility during matchdays but also on creating engaging and innovative content for Arsenal’s global fanbase, which will be distributed across various platforms.

The partnership comes at a time when MG Motor is celebrating its 100th anniversary and experiencing strong growth in the UK market. In 2023, MG recorded sales of over 80,000 new vehicles in the UK, cementing its position as one of the leading electric vehicle brands in the country.

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