Mlily and Manchester United: A restorative partnership

In November 2016, Mlily, renowned for its premium mattresses, pillows, and bedding products, signed a significant sponsorship deal with Manchester United. This agreement named Mlily as the Official global mattress and pillow partner of the club. The initial five-year contract was designed to enhance player sleep and recovery through Mlily’s innovative products.

Enhanced Collaboration at Carrington Training Complex:

As part of the partnership, Mlily’s mattresses were introduced into the Carrington Training Complex, specifically within the facility’s existing sleeping pods, benefiting both players and staff.

Extension and Expansion:

The partnership’s success led to a major extension on May 16, 2018, with a groundbreaking 10-year deal. This extension highlighted MLILY’s growing role in supporting Manchester United and engaging with its global fan base.

Impact and Engagement:

In the first 18 months, Mlily made a notable impact through various activations. The company received an overwhelming response at the club’s #ILOVEUNITED fan event in New York and participated in trade shows in the UK and China, which contributed to increased brand recognition and sales. Additionally, MLILY’s involvement in the 2017 summer preseason tour helped strengthen its presence in the U.S. market.

Recent Developments:

On December 10, 2023, Mlily and Manchester United further expanded their partnership. The new agreement includes the introduction of sofas, complementing the range of rest and relaxation products offered. This expansion was officially announced at the club’s #ILOVEUNITED fan event in Shanghai, aimed at enhancing comfort and relaxation for both players and fans.